case study

01020304
Trump International Hotel & Tower® Vancouver

The twisting form of the 63-storey Trump International Hotel and Tower Vancouver is an architectural masterpiece that takes Vancouver luxury to a new level. From a Champagne Bar, to a chauffer driven Rolls Royce and bookable private plane, Trump combines a globally recognized luxury brand with the natural beauty of one of the most liveable cities in the world. From the first press conference with Donald and Ivanka Trump, to the luxurious presentation centre and collateral materials, the marketing program took a “larger than life” approach to communicate the unique style of the Trump brand and the once-in-a-lifetime opportunity of owning a home at Trump Vancouver. With a focus on the buyer who wants a premium luxury product, Magnum worked to connect with this exclusive international audience – selling homes with a total value of more than $160 million in private previews alone.

PROJECT

Trump International Hotel & Tower® Vancouver

TYPE OF PROJECT

Hotel & Residential Tower

NUMBER OF UNITS

218

TOTAL SALES VALUE ($ CAN)

Over $230,000,000.00

over $140 million sold in private previews

"Trump International Hotel & Tower ® Vancouver will be the icon in the city’s skyline, bringing an unprecedented level of luxury lifestyle and service that will anchor Vancouver as an international gateway city."

JOO KIM TIAH
CEO
Holborn