The Project
Offering a level of unprecedented luxury to Vancouver’s now-famous Coal Harbour, Three Harbour Green was the last masterpiece to complete the area’s stunning waterfront. Three Harbour Green’s expansive one, two, and three-bedroom condos and townhomes are privy to some of the most extraordinary views of city, ocean, and sky. As a result, the revenue aspirations were understandably high.
Since the project launched just before the world financial crisis in 2008, we worked through global turmoil to achieve historic revenues while maintaining strong absorption during one of the most challenging real estate cycles in history.
Details
- Sales Launched: 2008
- Type: Residential
- Size: 32 Storeys, 81 Homes
- Developer: ASPAC Developments
The Vision
Against a backdrop of a worldwide economic shock, we focused on our target buyers, creating tailored sales outreach events and opportunities to bring them into a lifestyle of which they had previously only dreamed.
The Results
Three Harbour Green captured global attention during the launch and continues to be one of the most premium properties in Downtown Vancouver.
ASPAC became synonymous with luxury, and Coal Harbour is recognized the world over as the playground for the most prestigious clients.
Elevating Every Detail
We worked closely with the ASPAC team to bring a European sense of bespoke luxury to each home. From introducing Miele appliances and Snaidero kitchens to the Canadian multi-family market to creating sleek private garages, we ensured Three Harbour Green’s residences were icons of interior design.
Exclusive Events
To convey the luxury of the Three Harbour Green experience, we rolled out the red carpet for our target audiences, inviting them to a suite of exclusive events. Private couture fashion shows, an intimate meet-and-greet with the famed Italian car design firm and coachbuilder Pininfarina, custom Rolls Royce launch events, and champagne and caviar suite tours—our campaign was a larger-than-life showcase of prestigious living.
