The Project
In Victoria’s majestic and world-renowned Inner Harbour, architectural icons hold places of distinction and recognition. Joining the spectacular Empress Hotel and the BC Legislature, Customs House is Victoria’s most prestigious new residential address. Offering 57 private two and three-bedroom residences, Customs House features large open floorplans, over-height ceilings, and floor-to-ceiling windows letting in ample natural light and opening onto sweeping views of Victoria’s waterfront.
Details
- Sales Launched: 2017
- Type: Residential
- Size: 7 Storeys, 57 Units
- Developer: Cielo Properties
The Vision
Our role was to envision, help design, and launch Victoria’s very first “super-prime” real estate development. Creating a luxury product and buying experience required rigorous market research, extensive and thoughtful planning, and a marketing campaign inspired by the residence’s landmark location.
The Results
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The Customs House marketing and sales campaign set new records in-market for both sales absorption and sales velocity.
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The sellable price per square foot ($PSF) average at Customs House was 39% higher than that of any other development to date in Victoria.
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Customs House has the three highest condo sales and $PSF ever recorded in Victoria.
Making an Impact
To ensure that each residence was a work of exquisite luxury, perfectly suited to its location and high-end clientele, we conducted extensive market analysis and worked tirelessly to secure the most bespoke finishes and fixtures for every room of this seven-storey masterpiece.
Connecting with Luxury Buyers
When the homes were clearly defined, we embarked on an ambitious sales process in order to reach this very niche segment of luxury buyers, whose standards are global and exacting. From leading presentations at brokerages up and down the West Coast to developing trusted relationships with complementary businesses that cater to this market, we pursued every opportunity to reach our audience and introduce them to this premier address.
